Sure-Seal Marketing Redesign
For the official launch day, I created a clean and eye-catching shirt, utilizing the new “fun” verbiage and playing with the heavy-duty quality of the product with the dirt marks.
This is intended to go to internal employees and sales reps to spark interest in selling the refreshed product.
Rebranding of print and digital collateral and advertisement; refresh of look/feel of public presence
Product Catalog
Digital Advertisements
As a part of the relaunching of their brand, they requested a simple and easy presentation to share with their sales team, mimicking the new branding of the catalog to create consistency. This presentation is now translated into multiple iterations and evolves with each use case.
As a part of the Sure-Seal brand refresh of a 30+ year old outdated company, we recreated the first of multiple product catalogs with fresh colors, new logo, and greatly improved user accessibility from start to finish through the selection process.
I initially collaborated with another designer to work out the general layout, then I became sole design lead and project manager on the rest of the year-long process to final print. There were bi-weekly meetings with the stakeholders, and regular sprints to stay on track with the needs of the company given my guidance on a feasible timeline. Below is the layout of the product spreads:
Takeaways:
The catalog was a massive undertaking, requiring regular planning, lots of communication and understanding both the state holders and final audience, focus groups and reviews, and many rounds of edits to create a satisfactory end product.
Having been the sole touchpoint for the creation taught me how to best communicate and over-communicate with others outside of the design and marketing departments as well as focus on both time management and realistic expectations of a project of this magnitude. I became more skilled in my long-format design work and my leadership abilities and created a highly regarded piece of literature for internal and external use.
PowerPoint Presentation
T-Shirt Design
My Roles:
Designer, illustrator, photographer, project lead
Programs Used:
Illustrator, InDesign, Photoshop